Project: Manulife Branding Elements
Client: Manulife
Studio: IDEO Tokyo
Year: 2016

Design Lead: Martin Brown
Designers: Ryo Takahashi, Angela Soh


ITO by Manulife: The logo for ITO had already been proposed
but it needed brand elements that supported the idea of weaving a community for the elderly. Using the existing logo, a pattern was constructed that melded traditional ideas with contemporary execution reflecting the brands intentions.

BusinessCard - ITO2.jpg