The Beginning


Early 2015, I decided to go on, one of what will hopefully be, many big trips in my life. An attempt to rediscover (lose), reinspire (be lazy) and reinvent (be content with) myself. I connected with anyone I could, one of whom was The Backpacker Intern, Mark van der Heijden, who offered very kindly to promote my work and asked if I had a page he could share. I replied that I had only a Behance portfolio but that I should get round to thinking about branding myself. I never did.

A week and a half later, I met a graffiti artist, Lo Los, whilst I was in Santorini sitting at the restaurant of my couch surfing host, Drosos Artemis, doing absolutely nothing but kicking back. In the middle of our very lacking conversation, he hands me his iPhone with a graffiti tagging app on and asks me to tag my name. It made me think about the conversation I had with Mark that I shoved in the back of my mind and that I had never really put much thought into it, as a designer should.

Who am I right now?

In an effort not to procrastinate long enough that I come off indecisive, I drew the first thing that came to mind. Lo Los looked at it and commented that I wasn't very creative and I told him to top that, he couldn’t. But getting slightly insulted made me modify it continuously.

A couple days later, I was in a hostel and had to label a grocery bag to store in the fridge and came to realise that what had originated as a doodle, I was now using to brand what was mine. It was evolving with every grocery bag I had to store, in a new fridge, in a new hostel and with every new city.

And so here it is—born out of chance, crossing paths with strangers and a composition of circumstances for all pragmatic purposes—who and what I am right now. Mental vomit, travel fatigue and most importantly, people, structures, work and inspirations.