YouTube FanFest Rebrand

Team

Company: Toaster
Client: YouTube APAC
Creative Direction: Marco Rotoli
Art Direction: Angela Soh and Carrie Ho
Designers: Angela Soh, Yitze Lien and Kaye Cheng
UI Design: Kezia Kong
Programming: Darius Baker

 
 
 
 
 

Concept

Highlighting YouTube’s freedom of expression by combining the iconic YouTube symbol and the energetic spirit of street graffiti

 
 
 
 
 
 

Social Media

Ensuring that there is flexibility in the system, that caters to restrictions when applied across all social media platforms

 
 
 
 
 
 
 

Extended Users

Designing a system that caters to other users of the brand like sponsors and social media agencies who feature artists as well as promote the event.

 
 
 
 
 
 
 

Extended Brand

YouTube FanFest has multiple sub-events, workshops and modules that also need to carry the brand aesthetics.