A Design Film Festival is a curated collection of films on design and its subcultures, including architecture, fashion design, product design, urban design, photography, contemporary art, sign-painting, craft and more.

Each category of film was a designated shape, that shape was designed as a seamless tile that could scale or tessellate depending on where and how we wanted to use it. We were able to generate different combinations and compositions reflecting different moods that were used on merchandise and as branded elements.