Visual Identity
Design System
Art Direction
UI/UX
Editorial
Illustration

Singaporean designer based in Oslo. Designs visual systems through distillation, translating complex brands into clear structures and building identities that are precise and adaptable across contexts.

She has collaborated with studios in Oslo, Shanghai, Tokyo and Singapore. Currently Senior Visual Designer at Accenture Song in Oslo, Norway.

Experience

Fjord
IDEO
Google
Anonymous
IDEO
Bleed
Jack Morton

Oslo
Shanghai
Singapore
Singapore
Tokyo
Oslo
Singapore

Clients

Coop
Huawei
H&M
SONOS
Uniqlo
Volvo Cars
Youtube

Coop Denmark
Brand Refresh

Denmark

Visual Identity, Art Direction

Visual Identity, Art Direction, Design System, Illustration, UI/UX

Sweden

Estée Lauder / Heineken / USPS / more
Song AI, the Future of Marketing

Visual Identity, Art Direction, Design System, UI/UX

USA

Confidential

Nordics

Visual Identity, Art Direction

H&M
Digital Twin Integration

Art Direction, UI/UX

Sweden

Confidential

Design System, Illustration, UI/UX

Sweden

Visual Identity, Art Direction

Saudi Arabia

Visual Identity, Art Direction

China

Confidential

Visual Identity, Art Direction

Asia Pacific

Visual Identity, Art Direction

Singapore

Singapore

Visual Identity, Art Direction