Uniqlos’ philosophy “Made for All” positions its clothing to transcend age, gender, ethnicity and all other ways to define people.

The identity for the 1st Anniversary of UNIQLO Singapores’ Flagship Store at Orchard Central is an homage to Kashiwa Satos’ original grid system design. Understanding the system, stretching its modular flexibilities and working around its boundaries. It is applied across digital screen videos, social media and print.