FanFest takes YouTube's biggest stars from screens to live stages all over the world, and celebrates our freedom to be heard, to be in the know, to be what’s next, and to belong.

 

Client
Youtube FanFest

Agency
Toaster

Creative Direction
Marco Rotoli

Art Direction
Angela Soh, Carrie Ho

Visual Design
Angela Soh, Yitze Lien, Kaye Cheng

UX / UI Design
Kezia Kong

Back-End Developers
Dominic Santos, Oliver Dooley

Front-End Developers
Darius Baker, Kencana Kesuma

 
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Highlighting YouTube’s freedom of expression by combining the iconic YouTube symbol and the energetic spirit of street graffiti. This concept allows Youtube to feature local street artists from different cities.

 
 
 
 

Read the Youtube Fanfest website redesign case study written by UI/UX Designer Kezia Kong, who led the user experience and interface development.

 
 
 
 
 
 

Social Media

Ensuring that there is flexibility in the system, that caters to restrictions when applied across all social media platforms

 
 
 
 
 
 
 

Extended Users

Designing a system that caters to other users of the brand like sponsors and social media agencies who feature artists as well as promote the event.

 
 
 
 
 
 

Extended Brand

YouTube FanFest has multiple sub-events, workshops and modules that also need to carry the brand aesthetics.

 
 
 
 

Video by Youtube Singapore